The Sound Identity sets the direction for the strategic use of music, sound and voice by following a unique sound identity guide. It can become audible through all touchpoints by implementing various tailor-made audio assets such as a sound logo, campaign music, in-store music, brand voice, UI sounds and more.
Through comprehensive guidelines, we enable everyone across the organization to access and implement sound, by providing a simple route for all employees to find the approved assets they need. In order to create fitting content matching your communication and addressing your target audience. However, there is no “one-size-fits-all" approach to this, a unique and effective sound identity doesn't work that way. Using our proven sound branding process, we first analyze your brand down to the smallest detail to understand your needs. Based on this, we guide your creatives and strategists through workshops with the goal of identifying the right assets to meet your needs and fulfill your expectations. All of this sets the stage for creating the appropriate audio assets and implementing them in your marketing channels. Testing and market research before implementing can provide further insights. After the roll out, there is an opportunity to monitor the created assets to evaluate and validate their success through additional market research.