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Bespoke Music

What it is

Also known as Bespoke Composition refers to original music compositions that are specifically created and tailored to suit the unique needs and requirements of a particular project. 

Unlike pre-existing or licensed music, bespoke music is custom-made with the purpose to enhance the storytelling, emotions, and overall impact of a campaign or short film.

Why it matters

The advantage of bespoke music is that it offers a high level of customization and exclusivity. It allows the filmmaker or advertiser to have full control over the musical elements, ensuring a seamless integration with the visuals and narrative. It will be tailored to match the pacing, mood, and overall atmosphere of the project, creating a cohesive and immersive audiovisual experience.

How it works

Bespoke music is composed from scratch, often in collaboration between a composer and the creative team behind the campaign or short film. The process typically involves understanding the project's objectives, themes, target audience, and desired emotional response. The composer then creates a musical composition that aligns with these elements, complementing the visual storytelling and enhancing the intended message.

Touchpoints for a possible implementation

  • Campaigns
  • Short films
  • Point of Sale
  • Brand Environments 
  • Exhibitions
  • Audio Installations
  • Events

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