HearDis! developed a comprehensive sound manual for Walter Knoll that translates the brand's core values into the audible sphere. We created a musical framework that can be used across a variety of touchpoints and derived specific sonic parameters that correspond to Walter Knoll's core values. Exemplary playlists illustrate the new sound and ensure a consistent sonic representation of the brand. The soundtrack itself creates a unique audio universe far removed from mainstream or generic music: Avant-garde meets polyrhythmic percussion, modern classical and electronica, while the highest musical quality reflects the brand's exceptional standards in every note and drumbeat.
The sound manual serves as a dynamic guide for all sonic aspects of brand communication and is delivered to the client in hard copy as well as a digital resource for staff, agencies and partners.