Moderators Tanja Reiners and Malte Eckert meet each month with communication experts from renowned agencies and companies and with leading creatives, strategists and doers. The narrative thread in the conversations address smart tactics and novel approaches used in external communication to grow brand awareness, reach new audiences and reinforce the brand-customer bond.

Which channels do our guests use to send and receive important messages? How do they carry that out? And which stories do they tell for which outcome? The aim is to present outstanding campaigns or projects and offer in-depth insights into all disciplines of corporate communications.

The podcast also deals with the increasingly important topic of internal communications. The guests featured in the program exchange on ways to successfully engage with employees in times of new work and home office. Companies are more and more competing with online media for the attention of their talent. New formats such as podcasts can be consumed with divided attention and are gaining recognition for internal communication purposes. Audio content management systems offer the corporate world a whole new way to effectively adapt their internal communication to the current needs of employees and circumstances.

The podcast is produced and distributed by HearDis! and can be found on the following platforms:

• Spotify
• Google Podcasts
• Apple Podcasts