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Increasing AnticipationthroughAudio Production

for Kaufland

Our bespoke soundtrack accompanies the new cross-regional Easter campaign in 8 markets.

Whether it’s home-baked cakes, colorful salads or a festive roast - when the family gets together for Easter, delicious food is at least as much a part of it as the traditional painting of Easter eggs. With this year's Easter campaign directed by Lars Timmermann, Kaufland is demonstrating the motto "You love Easter? You get Easter!". Our custom campaign soundtrack is accompanying Kaufland’s extensive Easter range, which has everything you need for the big celebration in spring.


The 360° campaign will be played out on TV, radio and digitally. "You love...? You get...!" is the company's clear promise to its customers that they will find exactly what they need for Easter at Kaufland - and with the usual wide selection.

The aim of the soundtrack was to go into a positive and emotional direction to add more warmth to the film, without sounding expectable or too commercial. The result is a bespoke composition that creates a fitting contrast between the modern-looking film and the warm vintage sound of the music. The overall impression of the song feels more like a classic than typical background music.

The campaign was directed by Lars Timmermann

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