The centerpiece of the campaign is the eight-minute film Immortal Love directed by Sebastian Strasser and produced by Anorak Film. It shares the message that a car that impresses with endurance deserves drivers who live forever. The story is a cinematically staged journey of the aspiring musician Rimon into a fantasy universe of immortal beings - the world of vampires.
'Immortal Love' is about the conflict between two worlds that could not be more different. And it shows a love that overcomes these divides. This theme is staged as a modern interpretation of the story of Romeo and Juliet. In this, the singer/songwriter Rimon, who was born in Eritrea and grew up in the Netherlands, plays a globally celebrated star rapper who leads a double life. On the one hand, there is her love for the young, naive music journalist Nathan, who is hopelessly devoted to her. On the other hand, there is glamour, excess and a myth that lasts for centuries.