Following the successful development of the Sound Identity and a comprehensive brand music guide, the creation of a Sound Logo was the next logical step in strengthening experimenta’s presence across media. While the audio library invites broad interpretation of the brand’s core themes – from discovery to dialogue – the Sound Logo distills these ideas into one concise, unmistakable signal.
Composed with clarity, modernity and lightness in mind, the logo features a rising melodic motif and subtle electronic textures. It evokes feelings/emotions of experimentation and openness, while staying accessible and versatile for diverse formats. Like a visual logo, the Sound Logo reinforces recognition – but on an emotional and intuitive level. 

The Sound Logo is not just a jingle or sound effect – it is an audible manifestation of experimenta’s mission and vision. The composition translates the institution’s key attributes into a musical language: Inquisitive yet structured, inspiring yet grounded. With a tonal center around B major and a sound design rooted in clarity and optimism, the logo creates a balance between science and emotion.
Its modular nature allows flexible integration across formats, whether as a standalone signature paired with or without the visual logo animation, part of a longer intro, or embedded in soundscapes. Technical optimization ensures that the Sound Logo always performs consistently, whether on digital platforms, in radio broadcasts or campaigns.
The result: A sonic signature that immediately activates brand recognition and contributes to a cohesive, future-facing audio ecosystem.

With this final audio element, the brand becomes fully multisensory. The Sound Logo serves as an anchor for all future acoustic touchpoints, ensuring coherence across a growing spectrum of media. It also adds efficiency through a recognizable brand cue that needs no explanation, just a few seconds of listening.
Whether at the beginning of a podcast, the end of a video, or embedded in exhibition media, the Sound Logo will act as a sonic calling card. It brings together everything experimenta stands for: The joy of learning, the excitement of innovation, and the value of immersive experience.