„Give Veggie a chance“: In this dry but charming spot we follow a dedicated brand promoter on his quest to introduce the new vegetarian version of a popular snack sausage to distrustful fellow citizens. In the style of a local politician we see him giving speeches with great enthusiasm in front of sparse audiences, all sorts of awkwardness included.
Conveying HumorthroughCampaign Soundtracks
Bespoke composition accompanies the introduction of a new vegetarian snack.
for BiFiBespoke composition accompanies the introduction of a new vegetarian snack.
The concept was initiated by Heimat TBWA, realized with the Berlin production company ANORAK, directed by Niklas Weise and enhanced through a bespoke soundtrack from our subsidiary playdis
Vegetarian snacks can and should be fun. We wanted to convey that communicatively as well, and not just target a specific group. BiFi Veggie is for everyone.
Campaign Soundtrack
With washed-out colors and scenery that takes you to the middle of nowhere, to empty school auditoriums, to wonky parasols and a team bravely moving from place to place to fight the skepticism about a BiFi vegetarian salami, the film is delightfully quirky and charming.
The music is a classic waltz arranged in a style reminiscent of a solo entertainer with a saxophone and a backing track coming from a 90s keyboard workstation.
Thanks to Heimat TBWA, ANORAK and Niklas Weise.