HearDis! produced a brand song and a sound logo for Württembergische Versicherung
Since about 200 years Württembergische Versicherung serve their clients "as solid as a rock", to reference their claim. In the early 1990s the German insurer wrote advertisement history with their iconic TV commercials, which contered the hyper and shrill productions of the time with elegant slow-motion footage and Erik Satie's laid back and longing piano composition "Gymnopédie No. 1". The campaign and its successors had such an impact that up to this day the song is firmly attached to the brand with the German audience.
Modern dramaturgy and familiar sound
25 years later Württembergische now asked HearDis! and PlayDis! for a new interpretation of the classical composition. Our aim was to take up the dynamic and dramaturgy of the new TVCs while remaining true to the familiar sound. We interpreted the piece more modern, less dissonant and added extra passages and voices. The piano is now accompanied by a nine-headed string ensemble, which was arranged and recorded at JRS Studio in Berlin.
Our reinterpretation of this classic can currently be heard in three new TVCs of Württembergischen Versicherung. The music also serves as new brand song and is used at all touchpoints such as online, cinema, radio, message on-hold and ringtone.
