The digitalisation of retail has disrupted the traditional point of sale. The convenience of online shopping demands stationary retail to offer visitors more than simple points of purchase. To this end, brands need to actively experiment with experience as their most powerful tool to win and retain customers. Multisensory content can turn your point of sale (PoS) into a point of experience (PoE): retailers can blend stimuli from sight, taste, smell, touch and hearing - to create engrossing immersive and sensory experiences. Because of its emotional power, music plays a key role.
Regardless of which retail industry you operate in - fashion, automotive, interior design, hospitality, gastronomy and more - your business will benefit from the effective use of music in any physical space: from brick-and-mortar, concept and pop-up stores, outlets and showrooms, trade show booths, corporate events, to common areas such as lobbies, cafeterias and lounges.