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Brand Voice

Brand Voice is more than mere speech. Because of its inherent aesthetics and influence in human nature, voice represents a powerful medium to express your corporate identity and brand values. Rather than focussing on what specifically is being said, a successful brand voice has the ability to trigger the emotion that the audio message itself conveys. The right voice aspires to fit your brand personality, align with your company positioning and appeal to your target audience. A coherent and effective use of voice across your touchpoints leaves a positive imprint to the listener, making your brand audibly distinctive and memorable.

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