HearDis! Creates the In-Store Music for Rimowa’s Paris Flagship Store
When the first airliners took off in Germany in 1919, Rimowa was already on board: Travel luggage by the Cologne based traditional manufacturer has been the quintessence of innovation and exceptionally high standards since more than 115 years. No matter if classic aluminum finish or state-of-the-art polycarbonate with electronic tags: Rimowa cases with the characteristic grooves are the premium class of modern travel luggage.
Modern and Cosmopolitan
2016 Rimowa opened their new flagship store in quartier Faubourg du Roule in the heart of Paris, which presents the complete product range on more than 950 sq yd. HearDis! created the store’s music concept.
Based on an extensive analysis of the brand and target audience, we developed a music concept that lives up to the high quality standards of Rimowa. Supported by in-depth feedback talks, we created a cosmopolitan, modern music selection. Light electronic music, global sounds and timeless classics correspond with the traditional values and accentuate the innovative spirit of Rimowa.
„We spend months to plan and develop the sensual aspects of large projects such as the Rimowa flagship store in Paris. Random and mediocre music can easily corrupt the results of our efforts. HearDis! understood the importance of the acoustic brand identity and the synergy of in-store music with other sensory branding activities right away. We are delighted with the results!“BRAINfive, multisensory brand design
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