Mykita went to Sicily with photographer Mark Borthwick to shoot the eyewear manufacturer’s 2016 lookbook and campaign. Borthwick staged the handmade glasses on the stark-white stages of Scala dei Turchi using only his analog camera and natural light. Against the azure blue mediterranean sea as a backdrop, the artist created prism-like color contrasts by manually overexposing film, resulting in the warmth and spontaneity distinct for his style.
We found and licensed the perfect sound for the behind the scenes video that shows Borthwick and his models at work: “Cantare Surf (Con Eyal Talmudi)” by Monti Fiori.
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