In-Store Music for 55 European Motel One Hotels
"Like the price. Love the design." The award-winning budget design hotel group Motel One successfully established itself with 55 hotels and 14.000 rooms in Germany, Austria, Belgium, Czech Republic, the Netherlands and Switzerland. Branch experts as well as guests appreciate the unique combination of high-end interior, exclusive design highlights, high service standards and excellent inner-city locations for attractive prices. While the detailed interior fulfils the high expectations of design and quality, the suitable music concept was still missing.
Day and Night the Right Note
We therefore developed a custom-tailored music profile for Motel One. We defined a mixture of pop, soul, jazz and coffeehouse music for the One Lounge that corresponds with the brand philosophy and the hotel’s atmosphere. The characteristic lounge can be found in every Motel One and serves different functions during the day: breakfast room, lobby or bar. Our musical dramaturgy picks up on that: activating music at the breakfast buffet, vibrant sound for the daytime lobby, atmospheric songs for a drink at the bar and relaxing music at nighttime.
HearDis! Berlin HearDis! GmbH Christinenstraße 22 10119 Berlin Germany
T: +49.30.225 027 78-0
F: +49.30.225 027 78-99
HearDis! Stuttgart HearDis! GmbH Christophstraße 6 70178 Stuttgart Germany
T: +49.711.518 92 98-0
F: +49.711.518 92 98-90
HearDis! New York Justin Carter 116 S Elliott Pl, #1 Brooklyn, NY 11217 USA
T: +1.646.346 98 73
F: +1.866.734 74 60