The Soundtrack of a Driving Experience

HearDis! Revised the Content Marketing Project Mercedes-Benz Mixed Tape

The Mercedes-Benz Mixed Tape was likely the most thriving and popular music marketing project of an automobile manufacturer during its nearly ten-year run. From 2013 to 2015, HearDis! was part of this success story and revised the concept of Mixed Tape. Content-wise, the service made a rather inconsistent impression until then: The periodically released download compilations contained songs by unknown, upcoming artists, while the textual content focused on established musicians.

Consistency of Music and Editorial Content

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Originally only newcomers without record deals were featured on the Mercedes-Benz Mixed Tape compilations. To make the service even more appealing to listeners, we licensed already published songs by better known artists in addition. Following the release of a compilation, we presented each song individually to put the artists in the limelight and create related textual content. We also added free downloads to articles and interlinked music and posts. We took care of song research and rights clearance and also produced all editorial content for the project.

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419 Mixedtape61Website

Combination of Music Activities

Our revision unified the editorial with the musical content of Mercedes-Benz Mixed Tape. Articles, interviews and free downloads now featured a far more consistent range of artists and bands. In addition we synchronized the project musically and content-wise with the other audio activities of the brand which we administered, such as Mercedes-Benz Radio.

HearDis! Berlin HearDis! GmbH Christinenstraße 22 10119 Berlin Germany

T: +49 30 225 027 78 0
F: +49 30 225 027 78 99


HearDis! Stuttgart HearDis! GmbH Christophstraße 6 70178 Stuttgart Germany

T: +49 711 518 92 98 0
F: +49 711 518 92 98 90