Bespoke Sound for the Campaign of the first-ever Electric Luxury Car
April 2021 has seen Mercedes-Benz blowing minds away with the unveiling of the first-ever electric vehicle in the luxury class: the EQS. On the Mercedes me media online platform, viewers across the globe finally got to sneak a peek at the all-new luxury car in the film The Arrival, directed by Thibaut Grevet of ANORAK FILM and scored by Georg von dem Bussche of playdis - the music production hub of HearDis!.
The Mercedes EQS ad has impressed the public for superb aesthetics both in imagery and sound. Soon after, the full-length song of the ad’s original theme In Our Dream was released by playdis to build on the excitement of the sound for the campaign of the electric luxury car.
„Our goal is always to create a unique piece of music that can serve the film and stand on its own as a real song. “Georg von dem Bussche, Creative Lead & Composer / playdis
The enthusiasm that The Arrival received is no serendipity. What makes the Mercedes EQS ad triumphant is the bliss it generates. A blend of wholeness, connection and passion of a first true love affair - after all, the viewer is witnessing the arrival of the EQS as it lands on earth! This extraordinary feeling is brought to life by the film with an unexpected and yet compelling interplay between imagery and sound.
Visually, the audience is pulled into a blue coloured world that creates a surreal atmosphere. The imagery produces a stylish and sensual appeal, similar to that of haute couture shows. At the same time, this emotion of awe is enhanced by an original score that surprises the audience by deliberately clashing with the sleek and futuristic moving images. The original theme In Our Dream by Georg von dem Bussche draws on this contrast. It features classical strings and a rhythm reminiscent of a waltz while deep contralto vocals led by British singer Louise Golbey add a ‘60 soul flair to the film.
„I absolutely loved working with playdis on In Our Dream. Georg is an incredibly talented composer and musician. This song is a beautiful and perfect fit for the stunning visuals of the Mercedes EQS advert. I think my voice lends itself well to the vintage style of the music and I hope that I did the song justice. I feel very honoured to have been chosen to be the voice of this song.“Louise Golbey, Singer, Songwriter, Musician
This is for you, world
Commissioned for the Mercedes EQS international campaign “This is for you, world” and led by advertising agency antoni garage, playdis has delivered the original theme of The Arrival in different versions that align with the marketing activities by Mercedes-Benz: teasers for social media, a 30-second long adaptation for the EQS World Premiere and a 60-second long adaptation for the TV commercial.
As of May 7 2021, In Our Dream by The EQS is available on all major streaming platforms.
„A wonderful nostalgic future past song“Youtube Comment
„One of the most beautiful songs I have ever heard“Youtube Comment
„Tears coming down my cheeks“Youtube Comment
„Absolutely Stunning“Youtube Comment
„A car like like that just had to have a song like this !!!“Youtube Comment
„The song of the century“Youtube Comment
„Love, love, love this song!!!“Youtube Comment
„Outstanding song“Youtube Comment
„J'adoooooore“Youtube Comment
„Simplemente genial!!!!!!!!!“Youtube Comment
„Best thing I've heard in a long while“Youtube Comment
„Stunning!“Youtube Comment
„Dreams are made of this“Youtube Comment
„I'm buying the MB electric car just from this woman's incredible voice!“Youtube Comment
„Magnifique“Youtube Comment
„THE song of the century“Youtube Comment
„Extraordinary, magical“Youtube Comment
„What a gorgeous song“Youtube Comment
„I actually thought it was Amy Winehouse“Youtube Comment
„This sounds Motown“Youtube Comment
„The most beautiful song in 50 years!“Youtube Comment
„just beautiful - I could cry“Youtube Comment
„Tout juste Magnifique“Youtube Comment
„Weltklasse Song!“Youtube Comment
„Clearly written in heaven and sung by an angel“Youtube Comment
„THIS IS THE SONG OF THE 21st CENTURY“Youtube Comment
