In Our Dream, Original Theme for Mercedes EQS ad

Bespoke Sound for the Campaign of the first-ever Electric Luxury Car

April 2021 has seen Mercedes-Benz blowing minds away with the unveiling of the first-ever electric vehicle in the luxury class: the EQS. On the Mercedes me media online platform, viewers across the globe finally got to sneak a peek at the all-new luxury car in the film The Arrival, directed by Thibaut Grevet of ANORAK FILM and scored by Georg von dem Bussche of playdis - the music production hub of audio branding company HearDis!.

The Mercedes EQS ad has impressed the public for superb aesthetics both in imagery and sound. Soon after, the full-length song of the ad’s original theme In Our Dream was released by playdis to build on the excitement of the sound for the campaign of the electric luxury car.

„Our goal is always to create a unique piece of music that can serve the film and stand on its own as a real song. This is why we prefer to go the extra mile to produce a full-length version of the sound we craft for brands. It’s definitely a greater effort but it’s also a lot more fun. We’re delighted to be launching this song to the public because of its popularity. Making music and making brands heard is what we are passionate about!“
Georg von dem Bussche, Creative Lead & Composer / playdis

Imagery and Sound Together Bring Extraordinary Feelings to Life

The enthusiasm that The Arrival received is no serendipity. What makes the Mercedes EQS ad triumphant is the bliss it generates. A blend of wholeness, connection and passion of a first true love affair - after all, the viewer is witnessing the arrival of the EQS as it lands on earth! This extraordinary feeling is brought to life by the film with an unexpected and yet compelling interplay between imagery and sound.

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Visually, the audience is pulled into a blue coloured world that creates a surreal atmosphere. The imagery produces a stylish and sensual appeal, similar to that of haute couture shows. At the same time, this emotion of awe is enhanced by an original score that surprises the audience by deliberately clashing with the sleek and futuristic moving images. The original theme In Our Dream by Georg von dem Bussche draws on this contrast. It features classical strings and a rhythm reminiscent of a waltz while deep contralto vocals led by British singer Louise Golbey add a ‘60 soul flair to the film.

„I absolutely loved working with playdis on In Our Dream. Georg is an incredibly talented composer and musician. This song is a beautiful and perfect fit for the stunning visuals of the Mercedes EQS advert. I think my voice lends itself well to the vintage style of the music and I hope that I did the song justice. I feel very honoured to have been chosen to be the voice of this song.“
Louise Golbey, Singer, Songwriter, Musician

Original Theme’s Adaptations for Different Marketing Channels

Commissioned for the Mercedes EQS international campaign “This is for you, world” and led by advertising agency antoni garage, playdis has delivered the original theme of The Arrival in different versions that align with the marketing activities by Mercedes-Benz: teasers for social media, a 30-second long adaptation for the EQS World Premiere and a 60-second long adaptation for the TV commercial.

As of May 7 2021, In Our Dream by The EQS is available on all major streaming platforms.

„Simply Magical Absolutely timeless Masterpiece Weltklasse What a marvellous song A wonderful nostalgic future past song.“

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