Song Search and Licensing for a TV Commercial

HearDis! places a song by Gusttavo Lima for Lay's Football World Cup TV-Commercial

Passion, energy and joie de vivre are the core messages of Lay's global campaign for the 2014 Football World Cup starring soccer star Lionel Messi. The snack brand commissioned HearDis! to find and license the right song for their campaign. And we did: In cooperation with Radical Media and PlayDis! we picked Gusttavo Lima's Brazilian hit "Balada" as perfect soundtrack to Messi’s walk through the vibrant streets of Rio de Janeiro.

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