The Song of the Kaufland Jumpers-Campaign
Public viewings, motorcades and rooting for the team: The Summer of 2016 was a blast thanks to the European Football Championship. Hypermarket chain Kaufland put its customers into football fever weeks before kick-off with the Kaufland JUMPERS, a range of collectible toy figures available at all Kaufland stores.
Music Production in Cooperation with Nasou
We developed a music concept for the Germany-wide JUMPERS campaign in cooperation with Kaufland and Stuttgart-based Rapper Nasou. Together we wrote, composed and produced the song "Es Geht Los!". The catchy tune was not only featured in the TVC and the JUMPERS app, but also available for download from the campaign microsite and iTunes. The JUMPERS spot already counts more than 1.3 Million views on Youtube - a full success for Kaufland, Nasou and HearDis!.
