HearDis! and the acoustic makeover of KaDeWe
KaDeWe: A powerful six-letter word that embodies history, culture and a vibrant world of global brands offering high-quality products, including a whole floor dedicated to indulgence. As a Berlin landmark, this iconic department store represents luxury and unparalleled shopping experiences worldwide. Despite surviving two world wars, a divided city, and numerous crises, KaDeWe remains a testament to time, constantly reinventing itself. After six years of renovation while still operating, the store unveiled its new look in November 2022, coinciding with its 115th anniversary, with a cutting-edge concept. The transformation goes beyond visual enhancements, with HearDis! contributing to the acoustic highlights through innovative loudspeaker systems and an In-Store Music programme.
„Challenges that question the norm and pave the way forward fuel my drive. Such an attitude is deeply rooted in the DNA of HearDis!.“Robin Hofmann, CEO, HearDis!
HearDis! rose to the challenge of providing flexible, top-notch sound quality for 60,000 square meters of retail space. With a growing emphasis on omnichannel experiences and customer journeys, sound is a crucial aspect that can make all the difference. The task was clear: conceive, plan, and execute a custom, innovative loudspeaker system for the entire area without sacrificing sound quality.
To achieve this goal, a closely-knit network of 360° loudspeakers was distributed to provide a seamless sound experience. Subwoofers, positioned in a discreet manner, enhance the overall sound quality and contribute to visitors' comfort without drawing attention. The zoning of the loudspeakers ensures that sound is present throughout the store while adapting to structural specifications and acoustic challenges, such as background noise from checkout areas and escalators.
A luxury department store demands high-quality accessories and new design solutions. HearDis! offers a comprehensive service, from selecting the appropriate technical components to installing the loudspeakers and designing the music WLAN system for remote maintenance and administration of the system. Security and maintenance of the loudspeaker system were also taken into account and implemented, with a specially designed IT structure for constant monitoring and smooth operation. The audio infrastructure is entirely controllable via radio, allowing for flexibility without expensive installations.
„We love to work with 'pleasing objects', we value design, quality and value, but also a harmonious partnership with the customer. In this respect, the collaboration with KaDeWe was ideal, because it allowed us to realise unique things.“Robin Hofmann, CEO, HearDis!
To meet the demands of a luxury department store, high-quality accessories and innovative design solutions are essential. HearDis! offers a comprehensive range of services from selecting the right technical components to installing loudspeakers and designing wireless music systems for remote maintenance and administration. Additionally, we prioritize security and maintenance of the loudspeaker systems, employing a specially-designed IT structure that enables constant monitoring for seamless operation. Our forward-thinking approach emphasizes flexibility, with all audio infrastructure being controllable wireless, eliminating the need for costly installations.
