Jack Wolfskin

The Real Greenland Experience

Sought and Found - The Soundtrack for an Adventure

We searched and licensed the song of Jack Wolfskin’s "Real Greenland Experience" for the winter 2016 campaign. Core of the large-scale campaign of outdoor equipper Jack Wolfskin is the new claim #MakeYourLifeUnforgettable. Glazing selfie-styled images depict adventures in the Arctic wilderness and motivate viewers to live their outdoor dreams. A main motive is the Greenland journey of actor Milan Marcus who documents the adventure of his life in videos, pictures and text posts. We found and licensed the perfect song for the launch video of the Greenland Experience:  "We Don’t Eat" by James Vincent McMorrow.

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