Let Nature Do The Job

Music for Hornbach by playdis

HORNBACH's new spring campaign "Let nature have a go" had its music produced by our subsidiary, playdis. The campaign includes four visually stunning films directed by Hauke Hilberg, which showcase the results of letting our gardens grow naturally. The aim of the campaign is to encourage people to consider alternatives in their gardening and DIY activities, and to give more space to nature.

Hornbach advocates for a fundamental shift in the perception of a perfect garden in light of prolonged droughts, water scarcities, climate change, and dwindling bird and insect populations. The campaign highlights that allowing nature to take its course can lead to wonderful outcomes, and that serendipity often yields the most splendid mix of seeds.

The music was composed and produced by Georg von dem Bussche.

Many thanks to Czar Film and Heimat TBWA.

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