We Developed an Audio Branding Concept for Christian Fischbacher
Christian Fischbacher stands for a deeply rooted passion for the quality and beauty of materials, attention to detail and a desire for creative innovation.The family owned company from St. Gallen manufactures luxurious and aesthetically outstanding fabrics and home textiles since almost 200 years and is highly established in the world of sophisticated interior design. The extensive product portfolio includes fabrics, carpets, linen and accessories in diverse designs.
HearDis! developed a Sound Manual with Christian Fischbacher that defines the sonic facets of the brand and provides the conceptual foundation for its approach to music.
The Soundtrack of Christian Fischbacher
An extensive analysis of the brand and its various product lines, core values and attributes is the basis of our Sound Manual. From this we derive sonic parameters and set up a musical spectrum that renders the facets of the brand audible. Exemplary playlists demonstrate the sound of the various product lines and help present the brand musically confident. In addition to a printed version, the Sound Manual is accessible online for staff, agencies and partners. It can be utilized for all sonic content in the brand communication.
Showroom Music
Since 2017, HearDis! delivers music to eight Christian Fischbacher showrooms in Japan, France, Italy, Netherlands, Switzerland and Germany. The in-store music builds upon the conceptual foundation of the Sound Manual. International artists, modern arrangements and a balanced dramaturgy turn a visit in the Christian Fischbacher showrooms to a musical experience.
