Music for Boardsport Shops

Authentic Sound for 27 Blue Tomato Stores

Blue Tomato is one of Europe’s fastest growing retailers of boardsport equipment and clothing. Such rapid expansion holds risks for a brand’s image, especially in a challenging market niche that demands authenticity and style.

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How Does "Authentic" Sound?

When Blue Tomato expanded their online business to retail stores, the problem quickly became apparent. The store’s sound was indifferent and didn’t match the brand at all. Music-enthusiastic staff would live out their personal taste, getting in the way of a consistent sonic appearance.

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A Soundtrack With Attitude

The Austrian boardsport retailer quickly identified the need of a professional solution and commissioned HearDis! with the musical supervision of the PoS. After an in-depth analysis of the brand values and Blue Tomato’s diverse target group, we created an authentic mixture of Hip Hop, Indie, Punk, Electro, Funk and Soul that perfectly renders the active and alternative attitude of the customers and the brand.

HearDis! Berlin HearDis! GmbH Christinenstraße 22 10119 Berlin Germany

T: +49 30 225 027 78 0
F: +49 30 225 027 78 99


HearDis! Stuttgart HearDis! GmbH Christophstraße 6 70178 Stuttgart Germany

T: +49 711 518 92 98 0
F: +49 711 518 92 98 90