How Does "Authentic" Sound?
When Blue Tomato expanded their online business to retail stores, the problem quickly became apparent. The store’s sound was indifferent and didn’t match the brand at all. Music-enthusiastic staff would live out their personal taste, getting in the way of a consistent sonic appearance.
A Soundtrack With Attitude
The Austrian boardsport retailer quickly identified the need of a professional solution and commissioned HearDis! with the musical supervision of the PoS. After an in-depth analysis of the brand values and Blue Tomato’s diverse target group, we created an authentic mixture of Hip Hop, Indie, Punk, Electro, Funk and Soul that perfectly renders the active and alternative attitude of the customers and the brand.
