Downtown Urban Oasis
Bikini Berlin, which re-opened after elaborate reconstruction in 2014, is more than just another shopping centre. The concept mall at Bahnhof Zoologischer Garten sees itself as urban oasis in the center of the city, as an urban hub and social universe. HearDis! developed the perfect music concept for Bikini Berlin.
A Fresh Breeze in City West
The innovative Bikini Berlin concept significantly contributes to the development and growth of Berlin’s western city. The modern mall with a panoramic view of Berlin zoo is characterized by its unique architecture as well as its exciting mixture of upscale shops, leading-edge pop-up stores, exhibitions and catering.
HearDis! created a new music concept for Bikini Berlin in cooperation with Berlin-based agency Music Couture. Our in-store music experts analysed the brand values, target audiences and flows of visitors of the mall and developed a unique music profile. Building on this, our music consultants compiled a distinct selection of music and finely adjusted it in close coordination with the client. Our dynamic playlists create the right atmosphere for Bikini Berlin and are regularly updated through our in-store music player.
HearDis! Berlin HearDis! GmbH Christinenstraße 22 10119 Berlin Germany
T: +49.30.225 027 78-0
F: +49.30.225 027 78-99
HearDis! Stuttgart HearDis! GmbH Christophstraße 6 70178 Stuttgart Germany
T: +49.711.518 92 98-0
F: +49.711.518 92 98-90
HearDis! New York Justin Carter 116 S Elliott Pl, #1 Brooklyn, NY 11217 USA
T: +1.646.346 98 73
F: +1.866.734 74 60