As Creative Director, Robin powers our core business, Audio Branding. He is a relentless visionary and a natural out-of-the-box thinker committed to deliver singular solutions. Robin is a music enthusiast at heart with an extensive know-how of the music industry topped by an appreciation of communication design applied to marketing strategies of global brands. In 2004, he co-founded HearDis! together with Felix Haaksman and secured enduring relationships with high end clients, such as Hugo Boss, Mercedes-Benz, Vitra, Porsche Design and more.

A multifaceted expert, Robin is a versatile leader able to promptly foresee and adapt to industry trends: Robin framed the genesis of EU-funded R&D project ABC_DJ and currently devises novel business ideas that implement the project’s groundbreaking tools in order to elevate audio branding standards. Recognised today as an expert in the fields of in-store music, future of retail, brand experience as well as AI & creativity, Robin is regularly invited to speak at international industry events and conferences and to host workshops for companies or seminars at specialised educational institutions.