Press release - 09.06.2022

Pioneering work and AI in music curation

How it works

With an AI for music recognition, HearDis! has developed a way to automatically annotate music recordings. What does this mean? The music tracks are grouped into collections using a new filter system and assigned to different brand values. These brand values are individual for each customer. In this way, each brand receives a collection of music that is optimally personalized for it, which is then merged into a harmonious playlist. This constantly growing pool of fresh, brand-fit music tracks ultimately makes up the corporate sound - in other words, the individual, sonic identity of a brand. The sound is effectively used to boost the brand experience at the PoS. The HearDis! AI was trained on the basis of thousands of music tracks. The result: the AI takes on the task of a music curator. This created a system that can group music and assign it to a suitable brand at unprecedented speed.

„Elevate your brand experience with the power of music! Our mission is to use music in such a way that brands increase their appeal and inspire their customers with the right experience, especially in stationary retail. Innovative technologies and data-driven solutions help us achieve this. “
Robin Hofmann, CEO HearDis!

Linked to the AI is the novel streaming service from HearDis!. Unlike comparable providers, this is not a generic service. HearDis!'s streaming service is a brand customized, full-featured browser service based on a powerful platform that can play music at the highest quality.

The platform allows HearDis! to share curated music with its customers even faster. This is because it uses the sophisticated music archive and creates playlists that can be delivered to customers at the touch of a button. These AI-generated playlists instantly adapt to the needs of the brand, its customers and the location. A strategically important tool for those looking to create a unique experience in brick-and-mortar retail.

The new streaming service from HearDis! represents a revolution in the industry and has been developed in line with various, technological innovations of recent years.

About the "Innovation Program for Business Models and Pioneering Solutions (IGP)".

Bmwk Klein Arr5

HearDis! has received public funding within the IGP programme which was launched by the German Federal Ministry of Economy and Climate Protection that promotes innovative business models. As part of the IGP funding, a collaboration between HearDis! and the Music Technology Group of the highly acclaimed Pompeu Fabra University in Barcelona was established.

Über HearDis!

HearDis! is a leading agency for music, sound and voice. We believe in the power of sound to build meaningful connections and thriving communities. In doing so, our creative team designs, produces and implements holistic sound identities for brands, entertainment and culture.

Our mission is to do so with your customer in mind, with our full creative commitment and with our very own industry-leading technologies. Ultimately, it's about leveraging the power of sound to make sure that you stand out in a crowded and noisy marketplace. Because brand is a multidimensional experience.

HearDis! Berlin HearDis! GmbH Christinenstraße 22 10119 Berlin Germany

T: +49 30 225 027 78 0
F: +49 30 225 027 78 99


HearDis! Stuttgart HearDis! GmbH Christophstraße 6 70178 Stuttgart Germany

T: +49 711 518 92 98 0
F: +49 711 518 92 98 90