News —

ABC_DJ: Turning Brand Values into Music

For 2,5 years HearDis! is part of ABC DJ, an EU funded research & development project. Together with our consortial partners we have now created a powerful algorithm that automatically chooses brand-relevant music relying solely on the audio content of the songs themselves, rather than on manually assigned tags.

With this software, brands and advertising agencies can automatically find the right music for any given brand or campaign, giving strategic planning a sonic dimension.

Feel free to contact us if you want to report on this topic. You can find further information in our official press release.

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