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Robin Hofmann on the basics of In-Store Music

HearDis! co-founder Robin Hofmann recently was interviewed for the magazine Sportswear International. He talked in detail about the importance of Audio Branding for the retail industry and our approach to in-store music. You can read the full interview on the magazine’s website or find an enlightening excerpt below:

[...] Let’s stick to in-store sound for now: how do you develop the actual playlists?

No matter if for in-store music or any other sound request: the so-called “Sound Manual” is our most important tool by bringing the music and sound range of a brand to life. Our music-consultants translate the individual brand characteristics in an acoustic sound landscape that fits the brand. They have access to a daily growing archive of currently 70,000 songs that are connected to up to 125 brand characteristics. Single facets of a brand are transformed into music features and highlighted with single songs. The result sets a certain standard for the sound of a brand.

How about just playing the charts – that is obviously the most popular music...

We want to offer an individual soundtrack for a brand and can even produce individual music. It’s rather no charts and music of major labels on the playlists, we would recommend music that’s in the charts tomorrow, simply because this creates a fresher sound.

Click here for the rest of the interview!


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