Since the beginning of 2016, HearDis! takes part in the Europe-wide project ABC_DJ. Within the frame of the large-scale EU research and innovation program Horizon 2020, it explores and develops cutting-edge forms of Audio Branding. The project is implemented by a consortium of seven enterprises from five countries under the direction of the Technical University Berlin. It is set up for a duration of three years and funded by the EU under grant agreement no. 688122.
Consortial partners include HearDis!, the French research institute for acoustics and music IRCAM, Italian Fincons Group, Spanish music label Lovemonk, Austrian market research institute Integral and Italian textile manufacturer Piacenza. Within the ABC_DJ consortium, HearDis! is responsible for the exploration and development of new products, services and business fields geared to the needs of the marketing and music branch; furthermore we provide creative input and promote the project to relevant target groups.
