Hornbach believes that with long-standing droughts, water scarcity, climate change and declining bird and insect numbers, it is time to fundamentally rethink and correct the image of a perfect garden. The campaign encourages people to consider alternatives in their gardening and DIY activities, and to give more space to nature.

The custom soundtrack is a euphoric and slightly odd call of nature that tells us when we let nature do its thing, wonderful things can happen.

Realized in collaboration with Czar Film and Heimat TBWA.