Title selection and licensing for online videos… HearDis! selected the music accompanying the coverage of the HUGO BOSS Runway Model Contest.

In the context of the Mercedes-Benz Fashion Week Berlin HUGO BOSS on its Facebook Page arranged a competition for aspiring runway models. The two winners, picked from more than 2000 contestants, got the opportunity to take part in the presentation of the BOSS Black fall/winter collection 2010. The last stage of the casting as well as the preparations for and carrying out of the show were filmed.

The resulting clips were realised in close collaboration between HearDis! and the agency Public Motor. For this videos HearDis! suggested tracks conforming to the brand values of BOSS Black, licensed them and took care of the GEMA administration.

You can find the four videos of the HUGO BOSS Runway Model Contest on HUGO BOSS’ Facebook Page and YouTube Channel.

Simple, transparent & planable… GEMA is the Munich and Berlin based collecting society for composers, lyricists and music publishers.

Usually the wide range of different rates and fees is the reason why companys often would like to use music which isn't covered by the GEMA. Since a few years HearDis! has a close relationship with this collecting society. We understand all the different modalities and know almost every single fee.

HearDis! is realising the GEMA administration for numerous customers such as HUGO BOSS, Rene Lezard, MYBC, Felix W. and DREIPUNKT International. With the help of a GEMA framework agreement the best rates and fees can be found. HearDis! is responsible for registering the music and is balancing all financial issues.

For current and new customers we offer a transparent GEMA administration, a legal security and in line budgets.

Music for BOSS Orange during Bread & Butter… As an international specialist trade fair for Street and Urban Wear, the Bread & Butter represents a marketing and communication platform for brands, labels and designers from the areas of Denim, Sportswear, Street Fashion, Function Wear and Casual Wear. From 20.-22.01.2010 HearDis! was responsible for the background music of the impressive BOSS Orange pavilion which was designed and realised by Liganova. The music reflects the brand's approach to offer leisurewear for men and women who enjoy dressing in style and sporting surprising looks.

Music for new campaigns on HUGO BOSS website… According to the HUGO BOSS spring/summer collection, HearDis! realised the music for BOSS Black, BOSS Orange, BOSS Green, BOSS Selection and HUGO. Five individual musical themes were composed and produced.

Music for Heimtextil… The Heimtextil is an international trade fair for home and contract textiles. It successfully opened the 2010 texitle branch's year. With almost 90.000 visitors and about 3000 exhibitors the Heimtextil serves the needs for experts out of textile commerce, interior design and architecture. The music for both the trade fair and the trend forum was realised by HearDis!.

Interactive application for HUGO BOSS… For our client HUGO BOSS we realised an amazing sound manual. It aims to define the musical direction of the HUGO BOSS brand universe. The Sound Manual is a musical compass for the use of music at the PoS and is a compulsory guideline for all relevant HUGO BOSS departments, agencies, licensors and business partners. It is in-house used only.

The sound manual's main element is a groundbreaking application which clarifies the individual music profiles of BOSS Black, BOSS Orange, BOSS Selection and HUGO in written form, acoustically and interactively. A wide range of editorial content of the music, bands and artists was created. The sound manual's entire concept and implementation was realised by HearDis!.

Music for Waranga… From now on HearDis! is realising the music for the Waranga bar in Stuttgart, Germany. Our activities include setting up and supervising a musical concept according to the clients needs. In an elegant way the music emphasises Waranga's classy interior and its unique atmosphere.

Music for website… HearDis! was responsible for the music of Werbewelt Interactive and their client MYBC. The track “Make My Day” by Vienna based Waldeck was chosen and licensed for the MYBC website.