HUGO BOSS
Hugo Boss AG is a fashion house based in Metzingen, Germany. The brand family of HUGO BOSS consists of different, self-contained collections of the main brand BOSS and the trend brand HUGO. The collections are represented on the market under the main brand BOSS with the fashion line BOSS Black, BOSS Selection, BOSS Orange and BOSS Green as well as the brand HUGO.
Nina Kraviz for HUGO Deep Red
Fragrance Campaign… With her releases and DJ sets, Russian Producer and DJ Nina Kraviz has taken the world of House music by storm throughout the last couple of months. Henceforth, she is also one of the faces of the latest campaign for the fragrance HUGO Deep Red.
HearDis! has already been working successfully with Nina Kraviz for the HUGO Tracks project in the past year. With Nina's appearance in the campaign - alongside global super stars like Sienna Miller and Gwyneth Paltrow - HUGO once again emphasizes its enthusiasm for music. Nina's campaign picture was also really well received among customers in several surveys.
HearDis! is really happy to have initiated such a great collaboration between an established brand and a credible and hot artist.
Nina Kraviz for HUGO Deep Red
Fragrance Campaign
With her releases and DJ sets, Russian Producer and DJ Nina Kraviz has taken the world of House music by storm throughout the last couple of months. Henceforth, she is also one of the faces of the latest campaign for the fragrance HUGO Deep Red.
HearDis! has already been working successfully with Nina Kraviz for the HUGO Tracks project in the past year. With Nina's appearance in the campaign - alongside global super stars like Sienna Miller and Gwyneth Paltrow - HUGO once again emphasizes its enthusiasm for music. Nina's campaign picture was also really well received among customers in several surveys.
HearDis! is really happy to have initiated such a great collaboration between an established brand and a credible and hot artist.
HUGO Soundbutton
HUGO Tracks… HearDis! has just introduced a new, innovative marketing tool called the Soundbutton.
Created for our collaboration with HUGO Boss – HUGO Tracks – the Soundbutton is a classic band button with a built-in MP3 player. It's not only stylish; it's also useful. A design from the upcoming HUGO collection was printed on the button, and the soundtrack of the HUGO Fashion Show was uploaded onto the button. The Soundtrack was exclusively produced by the HUGO Artists Kasper Bjørke and Nina Kraviz. (In case you can't find one of these limited edition buttons, fear not, you can also listen to the soundtrack here and here.)
The Soundbutton is a great marketing tool, since it's not only fashionable but also suitable for every day use as a music player. Combining cutting-edge music and design makes the Soundbutton a premium product and an innovative way to give away music.
HUGO Soundbutton
HUGO Tracks
HearDis! has just introduced a new, innovative marketing tool called the Soundbutton.
Created for our collaboration with HUGO Boss – HUGO Tracks – the Soundbutton is a classic band button with a built-in MP3 player. It's not only stylish; it's also useful. A design from the upcoming HUGO collection was printed on the button, and the soundtrack of the HUGO Fashion Show was uploaded onto the button. The Soundtrack was exclusively produced by the HUGO Artists Kasper Bjørke and Nina Kraviz. (In case you can't find one of these limited edition buttons, fear not, you can also listen to the soundtrack here and here.)
The Soundbutton is a great marketing tool, since it's not only fashionable but also suitable for every day use as a music player. Combining cutting-edge music and design makes the Soundbutton a premium product and an innovative way to give away music.
Nina Kraviz and Kasper Bjørke
HUGO Tracks… HUGO to cooperate with music artists Nina Kraviz and Kasper Bjørke on HUGO Tracks. For its creative project HUGO Tracks, HUGO BOSS will be collaborating with the two DJs Nina Kraviz and Kasper Bjørke this year.
Born in the Siberian city of Irkutsk, the artist Nina Kraviz debuted with a namesake album this past February. Danish musician Kasper Bjørke is at the heart of Copenhagen’s electronic music scene. His third album entitled “Fool” was released recently.
To kick off their participation, the two artists have selected the best outfits for clubbing, spinning and travelling from the HUGO 2012 Fall/Winter Collection. In the course of the project they will be posting exciting details from their experiences as DJs and producers on the HUGO Lifestyle Blog. Along with performances and online specials featuring Nina and Kasper, fans can look forward to loads of other cool topics throughout the summer, including downloads, podcasts and lots more.
The successful HUGO Tracks project has been a core component of the HUGO brand communication activities for six years now. Several times a week the HUGO Lifestyle Blog publishes fresh tracks, videos, backstories, exclusive reports, and the latest news on the artists and musicians who partner with HUGO. This content is flanked by numerous other top fashion and lifestyle features with connections to the brand.
The HUGO Tracks comprise the perfect cross between the HUGO brand and the urban creative scene. The focus is on bands and acts whose musical roots lie in electronic club music. Their interpretations are fresh and new, sharing the innovative drive that inspires the HUGO fashion world.
For more than six years HearDis! is taking care of the HUGO Tracks project.
Nina Kraviz and Kasper Bjørke
HUGO Tracks
HUGO to cooperate with music artists Nina Kraviz and Kasper Bjørke on HUGO Tracks. For its creative project HUGO Tracks, HUGO BOSS will be collaborating with the two DJs Nina Kraviz and Kasper Bjørke this year.
Born in the Siberian city of Irkutsk, the artist Nina Kraviz debuted with a namesake album this past February. Danish musician Kasper Bjørke is at the heart of Copenhagen’s electronic music scene. His third album entitled “Fool” was released recently.
To kick off their participation, the two artists have selected the best outfits for clubbing, spinning and travelling from the HUGO 2012 Fall/Winter Collection. In the course of the project they will be posting exciting details from their experiences as DJs and producers on the HUGO Lifestyle Blog. Along with performances and online specials featuring Nina and Kasper, fans can look forward to loads of other cool topics throughout the summer, including downloads, podcasts and lots more.
The successful HUGO Tracks project has been a core component of the HUGO brand communication activities for six years now. Several times a week the HUGO Lifestyle Blog publishes fresh tracks, videos, backstories, exclusive reports, and the latest news on the artists and musicians who partner with HUGO. This content is flanked by numerous other top fashion and lifestyle features with connections to the brand.
The HUGO Tracks comprise the perfect cross between the HUGO brand and the urban creative scene. The focus is on bands and acts whose musical roots lie in electronic club music. Their interpretations are fresh and new, sharing the innovative drive that inspires the HUGO fashion world.
For more than six years HearDis! is taking care of the HUGO Tracks project.
HearDis! Loves Little Dragon
… and proves once again it has its finger on the pulse…. In June HUGO launched a collaboration with the Swedish band, Little Dragon, for its HUGO Tracks project. The partnership got underway when a live performance by Yukimi, Eric, Håkan und Fredrik kicked off the after-party for the HUGO Spring/Summer 2012 Fashion Show in Berlin.
Aside from live gigs from the band, the focus of the project with Little Dragon has been set on exclusive video features and content: on the HUGO Lifestyle Blog you can find new tracks, videos, background stories, exclusive releases and news about Little Dragon.
HearDis! is guiding this long-term artist project from top to bottom, developing the overall concept, selecting the artists, realizing the nuances of the collaboration as well as producing the video content for the client.
Choosing Little Dragon proves the fine instinct and keen sense of intuition of the HearDis! music consultants: One week after Little Dragon's most recent album, Ritual Union, was released, it debuted in the worldwide top 10 charts as well as number 1 in the iTunes electronic charts in the US and UK.
The successful collaboration of HUGO with newcomers on the music scene will be continued, and the next band is already waiting in the wings. Stay tuned…
HearDis! Loves Little Dragon
... and proves once again it has its finger on the pulse.
In June HUGO launched a collaboration with the Swedish band, Little Dragon, for its HUGO Tracks project. The partnership got underway when a live performance by Yukimi, Eric, Håkan und Fredrik kicked off the after-party for the HUGO Spring/Summer 2012 Fashion Show in Berlin.
Aside from live gigs from the band, the focus of the project with Little Dragon has been set on exclusive video features and content: on the HUGO Lifestyle Blog you can find new tracks, videos, background stories, exclusive releases and news about Little Dragon.
HearDis! is guiding this long-term artist project from top to bottom, developing the overall concept, selecting the artists, realizing the nuances of the collaboration as well as producing the video content for the client.
Choosing Little Dragon proves the fine instinct and keen sense of intuition of the HearDis! music consultants: One week after Little Dragon's most recent album, Ritual Union, was released, it debuted in the worldwide top 10 charts as well as number 1 in the iTunes electronic charts in the US and UK.
The successful collaboration of HUGO with newcomers on the music scene will be continued, and the next band is already waiting in the wings. Stay tuned…
Music means business
HUGO BOSS - Instore Music… HearDis! is worldwide in charge for the Instore Music of the HUGO BOSS stores.
According to the brand values of BOSS Black, BOSS Orange, HUGO and BOSS Selection HearDis! created individual music profiles. Fresh and inspriring music was handpicked to create unique and harmonious playlists. This music fits perfectly to the time of day and helps to establish the right atmosphere at each store.
Currently HearDis! is providing the soundtrack for more than 200 stores in 15 different countries. The store players are centrally updated and administrated.
Music means business
HUGO BOSS - Instore Music
HearDis! is worldwide in charge for the Instore Music of the HUGO BOSS stores.
According to the brand values of BOSS Black, BOSS Orange, HUGO and BOSS Selection HearDis! created individual music profiles. Fresh and inspriring music was handpicked to create unique and harmonious playlists. This music fits perfectly to the time of day and helps to establish the right atmosphere at each store.
Currently HearDis! is providing the soundtrack for more than 200 stores in 15 different countries. The store players are centrally updated and administrated.
One Day With MCDE
BOSS artist sponsoring and interview… For HUGO Tracks HearDis! paid a vist to Danilo Plessow aka Motor City Drum Ensemble in his studio and followed him a whole day with the camera to various spots he liked.
In a short interview about his musical influences and his passion for collecting music equipment, we enlightened his personal side.
The video clip was produced by HearDis! and is available on the HUGO BOSS YouTube Channel and on the BOSS website.
One Day With MCDE
BOSS artist sponsoring and interview
For HUGO Tracks HearDis! paid a vist to Danilo Plessow aka Motor City Drum Ensemble in his studio and followed him a whole day with the camera to various spots he liked.
In a short interview about his musical influences and his passion for collecting music equipment, we enlightened his personal side.
The video clip was produced by HearDis! and is available on the HUGO BOSS YouTube Channel and on the BOSS website.
Vogue Fashion's Night Out
Music at the HUGO Concept Store… On September 9 2010 Vogue has invited to a global shopping initiative: the Fashion's Night Out. The motto was “A Global Celebration of Fashion”: stores, boutiques and showrooms in 16 cities - including Berlin, New York, Paris, London, Madrid, Tokyo and Beijing - had opened their venues to spoil the “fashionistas” with an overnight shopping tour with service-extras, cocktails, style consultants and an exclusive shuttle-service.
HearDis! created the music in the HUGO Concept Store in Berlin: Dj Hunee played the perfect soundtrack for this event in accordance with the HUGO Tracks all night long.
Vogue Fashion's Night Out
Music at the HUGO Concept Store
On September 9 2010 Vogue has invited to a global shopping initiative: the Fashion's Night Out. The motto was “A Global Celebration of Fashion”: stores, boutiques and showrooms in 16 cities - including Berlin, New York, Paris, London, Madrid, Tokyo and Beijing - had opened their venues to spoil the “fashionistas” with an overnight shopping tour with service-extras, cocktails, style consultants and an exclusive shuttle-service.
HearDis! created the music in the HUGO Concept Store in Berlin: Dj Hunee played the perfect soundtrack for this event in accordance with the HUGO Tracks all night long.
Gomma Super Show
exclusives T-Shirt and video for HUGO… HearDis! realized a cooperation between HUGO BOSS and Munich based music label GOMMA within the GOMMA Super Show to satisfy both music connaisseurs and fashion victims.
Large-scale video projections of GOMMA graphic designers smalPAZE collided with the traditional interior of the old town hall - Altes Rathaus in Munich and framed the visual setting of the event. Finest disco, funk and electro music played below the cupola roof and chandeliers. The dignified counsel hall trembled below the feet of more than 2000 fans, who celebrated enthusiasticly GOMMA acts like Golden Bug, Shitrobot and Munk. The undisputed highlight of the evening has been WhoMadeWho from Denmark, who just released their highly acclaimed second album.
Another highlight of the evening: The HUGO slot machine filled with limited Gomma T-shirts; HearDis! realized together with HUGO this T-shirt especially designed for the event and produced an exclusive Video.
The HUGO Tracks November edition is also marked by GOMMA. An exclusive Dj mix by Jonas Imbery aka Telonius - one of the GOMMA heads - can be downloaded until the end of the month if still available for free.
Gomma Super Show
exclusives T-Shirt and video for HUGO
HearDis! realized a cooperation between HUGO BOSS and Munich based music label GOMMA within the GOMMA Super Show to satisfy both music connaisseurs and fashion victims.
Large-scale video projections of GOMMA graphic designers smalPAZE collided with the traditional interior of the old town hall - Altes Rathaus in Munich and framed the visual setting of the event. Finest disco, funk and electro music played below the cupola roof and chandeliers. The dignified counsel hall trembled below the feet of more than 2000 fans, who celebrated enthusiasticly GOMMA acts like Golden Bug, Shitrobot and Munk. The undisputed highlight of the evening has been WhoMadeWho from Denmark, who just released their highly acclaimed second album.
Another highlight of the evening: The HUGO slot machine filled with limited Gomma T-shirts; HearDis! realized together with HUGO this T-shirt especially designed for the event and produced an exclusive Video.
The HUGO Tracks November edition is also marked by GOMMA. An exclusive Dj mix by Jonas Imbery aka Telonius - one of the GOMMA heads - can be downloaded until the end of the month if still available for free.