exclusives T-Shirt and video for HUGO… HearDis! realized a cooperation between HUGO BOSS and Munich based music label GOMMA within the GOMMA Super Show to satisfy both music connaisseurs and fashion victims.

Large-scale video projections of GOMMA graphic designers smalPAZE collided with the traditional interior of the old town hall - Altes Rathaus in Munich and framed the visual setting of the event. Finest disco, funk and electro music played below the cupola roof and chandeliers. The dignified counsel hall trembled below the feet of more than 2000 fans, who celebrated enthusiasticly GOMMA acts like Golden Bug, Shitrobot and Munk. The undisputed highlight of the evening has been WhoMadeWho from Denmark, who just released their highly acclaimed second album.

Another highlight of the evening: The HUGO slot machine filled with limited Gomma T-shirts; HearDis! realized together with HUGO this T-shirt especially designed for the event and produced an exclusive Video.

The HUGO Tracks November edition is also marked by GOMMA. An exclusive Dj mix by Jonas Imbery aka Telonius - one of the GOMMA heads - can be downloaded until the end of the month if still available for free.

HUGO Tracks monthly playlist… HUGO Tracks is a monthly playlist with a limited selection of innovative artists and brand new music releases in the shape of the brand HUGO. One special track is available as a free download for registered users of the HUGO BOSS online magazine eMag. You can listen to all the other HUGO Tracks as a free continuous stream.
HearDis! is responsible for music selection, editorial work and the clearing of all relevant music rights.

Photo shooting of new HUGO collection… The video shows the atmosphere behind the scenes of the photo shooting of HUGO's fall/winter collection. Participants of the productions are being introduced and their conception of the new collection outlined.

HearDis! was looking for the perfect sound of these strict and coolish visual language and chose the Berlin duo Modeselektor with their track “Déboutonne”.

HUGO Tracks on Twitter… The twitter channel of HUGO started in July 2009. HUGO Tracks on Twitter is about new music releases, concerts and club events as well as gossip from the world of music.

HearDis! is filtering suitable content for the brand HUGO and is providing the editorial work about music trends, up to date information and interesting links.

HUGO Tracks SS2009… HearDis! was responsible for compiling and licensing the new HUGO Tracks for our customer HUGO BOSS. HUGO Tracks is a monthly playlist with a limited selection of innovative artists and brand new music releases in the shape of the brand HUGO. For the spring/summer collection 2009, four MP3s were available as free downloads in the HUGO BOSS online magazine eMAG.

HUGO Event Paris… HearDis! was jointly responsible for the music programme of an event in the HUGO flagship store in Paris. We are pleased to have gained the canadian band Crystal Castles and DJ Busy P from the parisian label Ed Banger Records.

Live for HUGO… We are happy to announce that Kathy Diamond and Maximilian Skiba played live at the after show event of the new HUGO collection in Stuttgart. London based vocalist Kathy Diamond is considered to be one of the hottest, white voices of the Neo Disco movement. She recently did a collaboration with polish disco-boogie master and super talent Maximilian Skiba who will play live during the event. Music selection and artist booking was done by HearDis!.

Sound Moodboard for HUGO… The aim of the HUGO Sound Moodboard is to establish a cross medial music guide for the brand HUGO. The moodboard is used to position the brand's musical shape.

HearDis! realised the concept, prepared the music profile and set an auditory style guide to assure a consistent acoustic identity of the brand HUGO. The Sound Moodboard is the musical compass for all relevant In-House departments of HUGO BOSS as well as external suppliers, agencies, licensors and business-partners.