Sounds For Smartphone… Once again, HearDis! created the ringtones for the new HUGO BOSS' mobile phone by Samsung.

To complement the timeless and plain design of the phone, all functional sounds were developed to have a rather classy than invasive character. A variety of micro-compositions in the form of SMS-, Ring-, and Wakeup-Tones can be selected from different musical sets by the user.

Robin Hofmann Dj-Set… The Mercedes-Benz Fashion Week closing party: This is where Berlins fashion-crowd meets and celebrates the last day of the fashion-madness. Designers, models, photographers, stylists and fashion aficionados will take all of their left energy and dance till the sunrise. Heardis! creative director Robin Hofmann will support this happening with his Dj-Set. It takes place at the KTV (Chausseestr. 36, 10115 Berlin-Mitte) on January the 21st.

Teaser feat. Opium by The New Division… Save the date! The HUGO Fashion Show Fall/Winter 2012 will be streamed live on January 19, 2012 at 1:30 p.m. (CET) on the HUGO blog online and on all mobile devices!

Stay tuned for the latest news about the show, backstage reports and interviews on the HUGO Blog. Teaser music “Opium” by The New Division selected and licensed by HearDis!

Music Production for Online Video Show… HUGO BOSS has just started a new online video show about fashion, lifestyle music and art. Each of these ten minute shows features two internationally renowned characters that meet and talk about touching incidents.

The first episode of the HUGO BOSS TALK series takes place in Berlin and is starring Creative & Brand Director Womenswear Eyan Allen and Yukimi Nagano, the singer of the swedish band Little Dragon. HearDis! delivered a tasteful music theme for this classy video portrait. HUGO BOSS TALK can be seen on HUGO BOSS TV as well as on the company's YouTube channel.

Sound Design for online campaign… On November the 14th Nike is starting the game "Catch the Flash" through the dark streets and alleys of Vienna.

The new Nike Vapor Flash jackets used for this chase are special designed, so that road users can recognize the runners early enough by the strong reflectivity of the jacket’s material. Nike exclusively provided the back of these flashy jackets with numbers. Whoever takes the most pictures with various backnumbers will secure the prize.

If you personally can't hunt the runners (among them many celebrities such as for example Bianca Schwarzjirg or Andrea Mayr) you have the opportunity to do so online as well, by setting traps with the aid of a city map and collect points when one of those runners crossed that traps. The prizes are ten Nike-Running packages, going to the ten hunters with the most points.

As a part of this spectacular action, HearDis! was responsible for the conception and production of the entire sound design for both the microsite and the integrated online game.

Music selection and licensing… The Stuttgart based agency Liganova created a remarkable POS-roadshow for their client Tommy Hilfiger. An eye-catching small cottage was built in famous places and important sights all over Europe. This modular building, reminiscent of an East Hampton Cottage, is incorporating a Tommy-showroom.

HearDis! took care of the acoustic part and selected the song “Horses” by New York based band Bronze for the background music of the promotional video.

… and proves once again it has its finger on the pulse…. In June HUGO launched a collaboration with the Swedish band, Little Dragon, for its HUGO Tracks project. The partnership got underway when a live performance by Yukimi, Eric, Håkan und Fredrik kicked off the after-party for the HUGO Spring/Summer 2012 Fashion Show in Berlin.

Aside from live gigs from the band, the focus of the project with Little Dragon has been set on exclusive video features and content: on the HUGO Lifestyle Blog you can find new tracks, videos, background stories, exclusive releases and news about Little Dragon.

HearDis! is guiding this long-term artist project from top to bottom, developing the overall concept, selecting the artists, realizing the nuances of the collaboration as well as producing the video content for the client.

Choosing Little Dragon proves the fine instinct and keen sense of intuition of the HearDis! music consultants: One week after Little Dragon's most recent album, Ritual Union, was released, it debuted in the worldwide top 10 charts as well as number 1 in the iTunes electronic charts in the US and UK.

The successful collaboration of HUGO with newcomers on the music scene will be continued, and the next band is already waiting in the wings. Stay tuned…

Daniel Schindler reviews new music for LIFT magazine… Once again one of our music-obsessed staff-members at HearDis! has pulled together a selection of new record releases for Stuttgart's local Lift Magazine. The September issue features Daniel Schindler's current favorite albums: exquisite pop, lighthearted soft-rock-sound and a motley collective of musicians.