HearDis! selected the music accompanying the coverage of the HUGO BOSS Runway Model Contest.

In the context of the Mercedes-Benz Fashion Week Berlin HUGO BOSS on its Facebook Page arranged a competition for aspiring runway models. The two winners, picked from more than 2000 contestants, got the opportunity to take part in the presentation of the BOSS Black fall/winter collection 2010. The last stage of the casting as well as the preparations for the show were filmed.

The resulting clips were realised in close collaboration between HearDis! and the agency Public Motor. For this videos HearDis! suggested tracks conforming to the brand values of BOSS Black, licensed them and took care of the GEMA administration.

You can find the four videos of the HUGO BOSS Runway Model Contest and an additional backstage report on HUGO BOSS' Facebook Page and YouTube Channel.