For our client HUGO BOSS we realised an amazing sound manual. It aims to define the musical direction of the HUGO BOSS brand universe. The Sound Manual is a musical compass for the use of music at the PoS and is a compulsory guideline for all relevant HUGO BOSS departments, agencies, licensors and business partners. It is in-house used only.

The sound manual's main element is a groundbreaking application which clarifies the individual music profiles of BOSS Black, BOSS Orange, BOSS Selection and HUGO in written form, acoustically and interactively. A wide range of editorial content of the music, bands and artists was created. The sound manual's entire concept and implementation was realised by HearDis!.