The aim of the HUGO Sound Moodboard is to establish a cross medial music guide for the brand HUGO. The moodboard is used to position the brand's musical shape.

HearDis! realised the concept, prepared the music profile and set an auditory style guide to assure a consistent acoustic identity of the brand HUGO. The Sound Moodboard is the musical compass for all relevant In-House departments of HUGO BOSS as well as external suppliers, agencies, licensors and business-partners.