Heardis! Corporate Sound

BOSS Orange Facebook Video

Music selection and licensing for online video

HearDis! selected the music for a video showing the installation of a temporary showroom for the latest BOSS Orange collection.

Between the March 29 and April 17 the BOSS Orange spring collection was presented in the concept-store Citadium in Paris. The look and feel of this temporary show room was reminiscent of Miami in the 1950s, and a similar mood was to be reflected through the music used for the making-of clip. To match this criterion HearDis! chose the song “The Fury” by Middle Distance Runner. Licensing and GEMA administration were carried out by HearDis!.

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