The agency Liganova developed an innovative and technically exceptional shop concept for the brand Esprit: every six weeks the whole shop interior design can be remade over night. According to various seasonal or thematic schemes the window campaigns, displays and POS installations get a completely new look. And the music and sound is simultaneously adapting with the interior design.

HearDis! realised a sophisticated and individual music profile for Esprit in which the music selection acts in accordance with the seasonal or thematic schemes. The icing on the cake is the use of custom build soundscapes: for the scheme “Fantasy Fall” you can hear various atmospheric sounds which interact with the visual elements appropriately. The Esprit shop gives the impression you're staying in a haunted autumn forest.