Heardis

Facebook Model Contest & Berlin Fashion Week

2010-02-22T13:50:00+01:00

Title selection and licensing for online videos

HearDis! selected the music accompanying the coverage of the HUGO BOSS Runway Model Contest.

In the context of the Mercedes-Benz Fashion Week Berlin HUGO BOSS on its Facebook Page arranged a competition for aspiring runway models. The two winners, picked from more than 2000 contestants, got the opportunity to take part in the presentation of the BOSS Black fall/winter collection 2010. The last stage of the casting as well as the preparations for and carrying out of the show were filmed.

The resulting clips were realised in close collaboration between HearDis! and the agency Public Motor. For this videos HearDis! suggested tracks conforming to the brand values of BOSS Black, licensed them and took care of the GEMA administration.

You can find the four videos of the HUGO BOSS Runway Model Contest on HUGO BOSS’ Facebook Page and YouTube Channel.

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HUGO BOSS TV
HUGO BOSS Facebook

This blog post was created on 2010-02-22 at 13:50 and last modified on 2010-02-22 at 16:58 by Robin Hofmann. It is tagged with HUGO BOSS, Music Licensing, Video.

GEMA-Handling

2010-02-10T16:36:00+01:00

Simple, transparent & planable

GEMA is the Munich and Berlin based collecting society for composers, lyricists and music publishers.

Usually the wide range of different rates and fees is the reason why companys often would like to use music which isn't covered by the GEMA. Since a few years HearDis! has a close relationship with this collecting society. We understand all the different modalities and know almost every single fee.

HearDis! is realising the GEMA administration for numerous customers such as HUGO BOSS, Rene Lezard, MYBC, Felix W. and DREIPUNKT International. With the help of a GEMA framework agreement the best rates and fees can be found. HearDis! is responsible for registering the music and is balancing all financial issues.

For current and new customers we offer a transparent GEMA administration, a legal security and in line budgets.

www.gema.de/en

This blog post was created on 2010-02-10 at 16:36 and last modified on 2010-02-16 at 17:00 by felix haaksman. It is tagged with GEMA, HearDis!, Music Licensing.

Tradeshow for selected brands

2010-01-25T12:11:00+01:00

Music for BOSS Orange during Bread & Butter

As an international specialist trade fair for Street and Urban Wear, the Bread & Butter represents a marketing and communication platform for brands, labels and designers from the areas of Denim, Sportswear, Street Fashion, Function Wear and Casual Wear. From 20.-22.01.2010 HearDis! was responsible for the background music of the impressive BOSS Orange pavilion which was designed and realised by Liganova. The music reflects the brand's approach to offer leisurewear for men and women who enjoy dressing in style and sporting surprising looks.

www.hugoboss.com

This blog post was created on 2010-01-25 at 12:11 and last modified on 2010-01-25 at 12:37 by felix haaksman. It is tagged with BOSS Orange, HUGO BOSS, Instore Music, Trade Fair.

Spring/Sommer 2010

2010-01-22T11:57:00+01:00

Music for new campaigns on HUGO BOSS website

According to the HUGO BOSS spring/summer collection, HearDis! realised the music for BOSS Black, BOSS Orange, BOSS Green, BOSS Selection and HUGO. Five individual musical themes were composed and produced.

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www.hugoboss.com

This blog post was created on 2010-01-22 at 11:57 and last modified on 2010-01-25 at 12:03 by felix haaksman. It is tagged with Audio Branding, Corporate Music, HUGO BOSS.

Trade Fair & Trend Forum

2010-01-18T16:31:00+01:00

Music for Heimtextil

The Heimtextil is an international trade fair for home and contract textiles. It successfully opened the 2010 texitle branch's year. With almost 90.000 visitors and about 3000 exhibitors the Heimtextil serves the needs for experts out of textile commerce, interior design and architecture. The music for both the trade fair and the trend forum was realised by HearDis!.

Heimtextil

This blog post was created on 2010-01-18 at 16:31 and last modified on 2010-01-18 at 16:42 by felix haaksman. It is tagged with Instore Music, Messe Frankfurt, Trade Fair.

Sound Manual

2010-01-14T12:23:00+01:00

Interactive application for HUGO BOSS

For our client HUGO BOSS we realised an amazing sound manual. It aims to define the musical direction of the HUGO BOSS brand universe. The Sound Manual is a musical compass for the use of music at the PoS and is a compulsory guideline for all relevant HUGO BOSS departments, agencies, licensors and business partners. It is in-house used only.

The sound manual's main element is a groundbreaking application which clarifies the individual music profiles of BOSS Black, BOSS Orange, BOSS Selection and HUGO in written form, acoustically and interactively. A wide range of editorial content of the music, bands and artists was created. The sound manual's entire concept and implementation was realised by HearDis!.

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HUGO BOSS

This blog post was created on 2010-01-14 at 12:23 and last modified on 2010-01-15 at 12:41 by felix haaksman. It is tagged with Audio Marketing, HUGO BOSS, Strategies.

Unique and classy

2010-01-05T16:23:00+01:00

Music for Waranga

From now on HearDis! is realising the music for the Waranga bar in Stuttgart, Germany. Our activities include setting up and supervising a musical concept according to the clients needs. In an elegant way the music emphasises Waranga's classy interior and its unique atmosphere.

www.waranga.de

This blog post was created on 2010-01-05 at 16:23 and last modified on 2010-01-13 at 16:28 by felix haaksman. It is tagged with Gastronomy, Instore Music, Waranga.

World of MYBC

2009-12-17T16:14:00+01:00

Music for website

HearDis! was responsible for the music of Werbewelt Interactive and their client MYBC. The track “Make My Day” by Vienna based Waldeck was chosen and licensed for the MYBC website.

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www.mybc-fashion.com

This blog post was created on 2009-12-17 at 16:14 and last modified on 2009-12-23 at 08:05 by felix haaksman. It is tagged with MYBC, Music Licensing, Online.

December Records

2009-12-08T18:38:00+01:00

Music Review for LIFT magazine

HearDis! just started to work in the field of music journalism for online and print media. For customers, several social blogs and magazines we create relevant music content. For the December issue of the local Lift magazine Robin Hofmann presents his current favourite albums.

Many thanks to Permanent Vacation, Kompakt and Versatile Records.

This blog post was created on 2009-12-08 at 18:38 and last modified on 2009-12-09 at 14:24 by Robin Hofmann. It is tagged with Audio Marketing, Editorial, HearDis!.

Shopping, Styling and Dining

2009-12-02T19:31:00+01:00

Instore Music for Shan Rahimkhan

Shan Rahimkhan is a Berlin based lifestyle store with a spectacular interior design: a successful blend of highly acclaimed coiffeur, classy boutique for interior and fashion accessoires as well as trendy cafe bar with a nice terrasse in the heart of Berlin Mitte - the famous Gendarmenmarkt.
The Shan Rahimkhan brand is on the move, will change in time and is always ready for a surprise. HearDis! transferred those needs to an exclusive music profile and realised the Instore Music for Shan Rahimkhan.

Enjoy luxurious shopping, styling and dining - in a relaxed, carefree ambience. This is the basic concept at Shan Rahimkhan.

shanrahimkhan.de

This blog post was created on 2009-12-02 at 19:31 and last modified on 2009-12-04 at 11:51 by felix haaksman. It is tagged with Gastronomy, Instore Music, Point of Sale, Shan Rahimkhan.

Live what you Love

2009-11-13T16:42:00+01:00

Instore Music for the Red Hero Stores in Peking

The agency Projekttriangle has developed a new design concept for the Red Hero Stores in China. HearDis! transformed this dreamy, romantic but also clean and modern looking style into a harmonious music concept which was straightened to the target group and strictly contains high quality music. The Instore Music of Red Hero sounds less synthetic, poppy or electronic but more organic and handmade.

www.redhero.com

This blog post was created on 2009-11-13 at 16:42 and last modified on 2009-12-07 at 09:51 by felix haaksman. It is tagged with Instore Music, Point of Sale, Red Hero.

Gomma Super Show

2009-11-04T13:00:00+01:00

exclusives T-Shirt and video for HUGO

HearDis! realized a cooperation between HUGO BOSS and Munich based music label GOMMA within the GOMMA Super Show to satisfy both music connaisseurs and fashion victims.

Large-scale video projections of GOMMA graphic designers smalPAZE collided with the traditional interior of the old town hall - Altes Rathaus in Munich and framed the visual setting of the event. Finest disco, funk and electro music played below the cupola roof and chandeliers. The dignified counsel hall trembled below the feet of more than 2000 fans, who celebrated enthusiasticly GOMMA acts like Golden Bug, Shitrobot and Munk. The undisputed highlight of the evening has been WhoMadeWho from Denmark, who just released their highly acclaimed second album.

Another highlight of the evening: The HUGO slot machine filled with limited Gomma T-shirts; HearDis! realized together with HUGO this T-shirt especially designed for the event and produced an exclusive Video.

The HUGO Tracks November edition is also marked by GOMMA. An exclusive Dj mix by Jonas Imbery aka Telonius - one of the GOMMA heads - can be downloaded until the end of the month if still available for free.

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www.gomma.de
HUGO Tracks

This blog post was created on 2009-11-04 at 13:00 and last modified on 2009-11-24 at 22:36 by Robin Hofmann. It is tagged with Audio Marketing, HUGO, HUGO BOSS, Music Events, Sponsoring.

HearDis! is blogging

2009-10-21T20:08:00+01:00

Editorial work for blogs and magazines

HearDis! offers editorial work and blogs about latest news, videos, concerts, reviews and festivals in the music and popculture area. You can read it at NEEO the blog of the agency Werbewelt as well as at the blog of the agency Liganova.

www.blog.liganova.com
www.neeo.de

This blog post was created on 2009-10-21 at 20:08 and last modified on 2009-11-03 at 15:49 by Robin Hofmann. It is tagged with Audio Marketing, Editorial, HearDis!.

Fantasy Fall

2009-09-25T11:50:00+01:00

Music and Soundscapes for Esprit Shop

The agency Liganova developed an innovative and technically exceptional shop concept for the brand Esprit: every six weeks the whole shop interior design can be remade over night. According to various seasonal or thematic schemes the window campaigns, displays and POS installations get a completely new look. And the music and sound is simultaneously adapting with the interior design.

HearDis! realised a sophisticated and individual music profile for Esprit in which the music selection acts in accordance with the seasonal or thematic schemes. The icing on the cake is the use of custom build soundscapes: for the scheme “Fantasy Fall” you can hear various atmospheric sounds which interact with the visual elements appropriately. The Esprit shop gives the impression you're staying in a haunted autumn forest.

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www.esprit.de

This blog post was created on 2009-09-25 at 11:50 and last modified on 2009-10-26 at 11:51 by Robin Hofmann. It is tagged with Audio Branding, Esprit, Instore Music, Point of Sale, Soundscapes.

Stylish

2009-08-30T13:37:00+01:00

Music for Sigrun Woehr

In the shops of Sigrun Woehr you can find high-quality shoes and a nice selection of accessories and clothes. In collaboration with the design studio Ippolito Fleitz which was in charge for the redesign of the Sigrun Woehr shops and website, HearDis! did the composition and music production. The classy interior design in neutral white and harmonising colour accents goes with the music which has a feminin impression and with a laidback atmosphere in a modern sound shape.

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www.sigrun-woehr.de

This blog post was created on 2009-08-30 at 13:37 and last modified on 2009-10-06 at 14:41 by Robin Hofmann. It is tagged with Audio Branding, Corporate Music, Sigrun Woehr.

Tune in and download

2009-08-03T12:42:00+01:00

HUGO Tracks monthly playlist

HUGO Tracks is a monthly playlist with a limited selection of innovative artists and brand new music releases in the shape of the brand HUGO. One special track is available as a free download for registered users of the HUGO BOSS online magazine eMag. You can listen to all the other HUGO Tracks as a free continuous stream.
HearDis! is responsible for music selection, editorial work and the clearing of all relevant music rights.

www.hugoboss.com/emag

This blog post was created on 2009-08-03 at 12:42 and last modified on 2009-08-15 at 00:27 by Robin Hofmann. It is tagged with Audio Marketing, Editorial, HUGO, HUGO BOSS, Online.

Peter Lindbergh

2009-07-24T11:45:00+01:00

BOSS Black shooting autumn/winter 2009

Peter Lindbergh did the current campaign shooting for the brand BOSS Black. The video grants us a glimpse behind the scenes of the shoot and shows the star photographer in action.

The track “Solikon” by Nord emphasizes the atmosphere impressively.

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www.hugoboss.com

This blog post was created on 2009-07-24 at 11:45 and last modified on 2009-09-16 at 14:09 by felix haaksman. It is tagged with BOSS Black, HUGO BOSS, Music Licensing, Video.

Behind the scenes

2009-07-17T11:48:00+01:00

Photo shooting of new HUGO collection

The video shows the atmosphere behind the scenes of the photo shooting of HUGO's fall/winter collection. Participants of the productions are being introduced and their conception of the new collection outlined.

HearDis! was looking for the perfect sound of these strict and coolish visual language and chose the Berlin duo Modeselektor with their track “Déboutonne”.

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www.hugoboss.com

This blog post was created on 2009-07-17 at 11:48 and last modified on 2009-09-16 at 13:58 by felix haaksman. It is tagged with HUGO, HUGO BOSS, Music Licensing, Video.

Perfect symbiosis of tradition and modernity

2009-07-08T15:30:00+01:00

Music for restaurant, bar und hotel Leeberghof

The Leeberghof is settled above the Tegernsee among the unique bavarian hill panorama, meadows and forests. For more than 150 years you can enjoy here exquisite traditional cuisine and, looking out of the window, a great view over the lake.

Considering the daily rhythm of the bar, the restaurant and the hotel, HearDis! developed an individual and high quality music profile. Starting with a relaxed breakfast, lunchtime at the tradtional bavarian snuggery the day ends at the modern Sassa bar. Musical genre, tempo and selection of titles harmonise with this rhythm.

www.leeberghof.de

This blog post was created on 2009-07-08 at 15:30 and last modified on 2009-10-07 at 17:02 by Meike Frank. It is tagged with Gastronomy, Hotel, Instore Music, Leeberghof.

Music, Nightlife, Gossip: Please Follow.

2009-07-01T11:51:00+01:00

HUGO Tracks on Twitter

The twitter channel of HUGO started in July 2009. HUGO Tracks on Twitter is about new music releases, concerts and club events as well as gossip from the world of music.

HearDis! is filtering suitable content for the brand HUGO and is providing the editorial work about music trends, up to date information and interesting links.

www.twitter.com/hugotracks

This blog post was created on 2009-07-01 at 11:51 and last modified on 2009-09-17 at 15:52 by felix haaksman. It is tagged with Audio Marketing, Editorial, HUGO.