Interactive application for HUGO BOSS… For our client HUGO BOSS we realised an amazing sound manual. It aims to define the musical direction of the HUGO BOSS brand universe. The Sound Manual is a musical compass for the use of music at the PoS and is a compulsory guideline for all relevant HUGO BOSS departments, agencies, licensors and business partners. It is in-house used only.

The sound manual's main element is a groundbreaking application which clarifies the individual music profiles of BOSS Black, BOSS Orange, BOSS Selection and HUGO in written form, acoustically and interactively. A wide range of editorial content of the music, bands and artists was created. The sound manual's entire concept and implementation was realised by HearDis!.

Sound Moodboard for HUGO… The aim of the HUGO Sound Moodboard is to establish a cross medial music guide for the brand HUGO. The moodboard is used to position the brand's musical shape.

HearDis! realised the concept, prepared the music profile and set an auditory style guide to assure a consistent acoustic identity of the brand HUGO. The Sound Moodboard is the musical compass for all relevant In-House departments of HUGO BOSS as well as external suppliers, agencies, licensors and business-partners.